Wednesday, October 15, 2008

Summary for October 15, 2008

For today, I read an article by Michael Zimmer called “The Externalities of Search 2.0: The Emerging Privacy Threats When the Drive for the Perfect Search Engine Meets Web 2.0”. The article discusses Web 2.0 and the quest to find the perfect search engine, meaning a search engine that can return results based on what that particular user wants in a fast and efficient manner.

The author discusses two things that a search engine would need to have. Those things are "perfect reach" and "perfect recall". Perfect reach is basically explaining how the Internet is much more desirable to the user when everything is findable through a search engine. The ability to go to one website and have thousands of results (articles, pictures, music) come up makes the Internet a lot easier to navigate through. Perfect recall has to do with personalization for each individual user. In order for this to work, though, issues of privacy come into play. "The primary means for search engines to obtain perfect recall is to monitor and track user's search habits and history" (Zimmer, 3). Zimmer explains how in order for perfect recall to work, websites such as Yahoo! or Google must track IP addresses, use cookies, etc.- all things that question a person's right to privacy.

This was an interesting article because it was one that I can relate my own life to. I have been starting to notice that websites sometimes feature ads that might pertain to me more than others, and I was always wondering how that was done. While it is cool to have the only ads to appear as ones that offer products that are desirable to me, at the same time, it's a little creepy to know that someone out there is tracking my every move on the Internet. The Internet is no longer a place where you can put private information up without it being seen and examined by others. That is especially true with social websites such as Facebook and Myspace, in which people post numerous private photos, blogs, comments, etc., that they (and myself included) do not want others to look at, however, as stated in this article, there is a good chance someone out there has seen it or might come across it in the near future.

Wednesday, September 24, 2008

Summary for September 24, 2008

This week, the article I read was by Tim O'Reilly and it's called "What Is Web 2.0: Design patterns and business models for the next generation of software." The article describes what Web 2.0 is and how it differs from Web 1.0. The idea for Web 2.0 after the dot-com burst in 2001. O'Reilly, along with Dale Dougherty, wanted to invent something that was more functional, easier to use and just over-all better software. There are a few differences between Web 1.0 and Web 2.0, and O'Reilly lists the main ones in the article. Web 1.0 consisted of things such as DoubleClick, mp3.com, and personal websites; while Web 2.0 consists of things such as Google AdSense, Napster and blogs.

One of the features that Web 2.0 consists of is the start of blogs. Blogs are personal pages that people make in order to "tell" the world how they are feeling. RSS has made all this possible. "RSS is the most significant advance in the fundamental architecture of the web since early hackers realized that CGI could be used to create database-backed websites" (O'Reilly, 10). What RSS does is that it allows people who are interested in someone's blog to subscribe to it. Subscribing to a blog basically means that you are very interested in what you see and you would like to come back and see more.

It's interesting to read about the invention of Web 2.0, and all of it's components. Web 2.0 makes the web a lot more customizable and user-friendly, which is good because nowadays so many people use the web. It ultimately allows users to not just view the web and get information, but contribute to it and customize it!


BIBLIOGRAPHY:

O’Reilly, Tim (2005). What is Web 2.0: Design Patterns and Business Models for the Next Generation Of Software.
Retrieved August 21, 2008 from ttp:/oreillynet.com/pub.a.oreilly/tim/news/2005/09/30/what-is-web-20.html.

A "Purrfect" Place for Cat Lovers!

It's always nice to have a best friend or a significant other who you care about tremendously. In the Yahoo! group that I have followed for the past 5 days, the members are there for one common purpose, and that is to discuss issues related to their best friends: their cats and/or kittens. It doesn’t take long to see that the member’s lives just wouldn’t be “purr-fect” without their cats. The group I observed was a Usenet group. Usenet is a system that allows the world to come together and communicate with one another. It is made up of servers which store messages. Invented in 1981, it has come a long way since its early days. Today, there are thousands of groups on the Internet that allow people from around the world to discuss issues with one another. There are groups out there on almost any topic you can think of. The reason I chose the cats and kittens group was because I was curious to how people interact with each other when talking a topic that is not controversial. For example, in a politics discussion group I was also checking out, you have people arguing back and forth all the time. I was very curious if the same would be true for a discussion group about cats and kittens.

While the group has over 5,000 members, only a handful of those people actually frequent the group on a daily, or even weekly basis. Topics being discussed in the group vary greatly. Members discuss anything from health related issues, to personal stories, to sharing tips on how to raise your cat. The whole idea of a group revolved around cats seemed kind of silly to me at first, but as I frequented the group more, I realized that the group could actually be very helpful. One woman, a 42 year old single woman from Kentucky, wrote a frantic post about her cat who was sick and not eating food. She asked the other members if this was normal or if she should take her beloved pet to the vet, and the advice might have saved her cat’s life because the other users recommended she take him to the vet to get checked out. However, many of the postings are also light-hearted, as the members share stories about, for instance, funny things their cats do around the house.

As I read a lot of these postings, I thought about the demographics of the users. By looking at the list of user names, almost all of the postings were done by women. I clicked on a few of their profiles, and saw that a lot of them were women from the Midwest and South, between the ages of 30 and 60. I was curious as to whether or not any of the users are male, because a group about cats would generally be stereo-typed as a woman’s place to chat. Many of the user names were not first names, but nicknames instead, so that made me wonder as to whether or not there were males in the group who were trying to post without everyone knowing that they were a male in a predominantly female group.

As stated in Brenda Danet’s article “Text as mask: Gender, play and performance on the Internet”, the ability to use a gender-neutral nickname “guarantees to those who type that they will be ‘heard’ without having to compete for the floor” (Danet, 136). This problem usually applies to females in a male dominated forum, like sports or cars, where the men often times overlook what females have to say because they believe that women are less knowledgeable in the subject. But in the cats group, the opposite problem exists. Since women are stereotyped as the ones raising and caring for cats, men might feel like if they post something, women won’t take them seriously or will wonder why they are posting here, and are not interested in something more “manly” then cats and kittens. But the ability to remain gender-anonymous on Usenet groups gives men the ability to post without hesitation. “Because people can type in their pajamas in the middle of the night, it is easy for them to pretend to be someone else!” (Danet, 136). The anonymity of the Internet allows men to participate in this group without having to reveal their gender if they do not wish to.

In this particular group, I thought it was interesting because there are not a lot of males, and there was not a lot of spam or free-riding. Almost all of the postings were legit and on-topic. I wonder if that is because males are more likely to post spam messages than females are. But regardless, I feel like the lack of spam made the group a lot more enjoyable. It felt like a little community of people who got together to make friends and discuss something they are passionate about- their cats or kittens- aka their beloved babies! It is nice to know that other people are out there who share the same interests you do, and you can come online and chat and have conversions with people from around the world about a common interest. That’s why Usenet groups, especially like this one, are become more popular all the time.

BIBLIOGRAPHY:

Danet, Brenda (1998). Text as mask: Gender, Play and Performance on the Internet. Cybersociety 2.0: Revisiting computer-mediated communication and community, 136.

Link to the Group: http://pets.groups.yahoo.com/group/catsandkittens/

Tuesday, September 23, 2008

Day 5 Observation (9/23/08)

It’s my last day observing the cats and kittens blog, and it’s actually kind of weird because I feel like I’m a part of the group. Even though I don’t post, I feel like because I have been checking in every day that I have become sort of used to doing it. Anyway, today I looked to see which poster’s names looked familiar to see if people are regulars or if people just checked in randomly. It seems to be there are a few people who come in every day, but at the same time I noticed that there are also people who just stop by once in a while. Today there were postings about which kinds of foods to feed the cats, handling children around the pets, and just general stuff like that. One woman who was posting said she has 53 cats- wow, now that is crazy!

I’m still surprised though that there are 5,000+ members in the group because I definitely do not think more than 20 or 25 posted in the time I have been looking so far, but maybe people join but never leave when they are no longer interested, or perhaps people like to just come and read other postings.

I’m glad I decided to do this cats blog instead of the politics one, because it was fun to see how people interacted and bonded with each other over their pets. It’s amazing how animals can help people come together and form friendships. I think that’s what made this group unique because in other discussion forums and groups, it’s more about arguing and proving points, but in this one it was the opposite, it was about helping others, sharing stories and learning.

Day 4 Observation (9/22/08)

One of the postings I read today was kind of weird; it was about people talking about how they love their cats more than people. I think it’s kind of weird but at the same time, many people on the blog agreed on the feeling, so it was cool to see people that come together and feel the exact same way about their pets. I came across a posting that was titled “Free 3 Pound bag of Cat Food For First 50,000!” and just as I was thinking “ut oh, spam!”, I decided to click on it and check it out. Well it turns out that it is not spam, it’s actually a legit link to a website that is giving away coupons. That totally took me by surprise.

In the other posts, the discussions vary. One post involves people who are worried because people are selling very young kittens on Craigslist, and they are concerned that they might not be sold to adequate caregivers.

Free-riding doesn’t seem to be a problem on this particular blog, because most people that are here seem to be pretty knowledgeable on the topic. I’ve noticed that in the past few days as I’ve read through the different postings.

Day 3 Observation (9/21/08)

I was curious to see who was writing on this blog, so I went through the names of the people who had been posting today and examined them. Yahoo! shows the bloggers real name and nickname, which made it easier because sometimes nicknames can be deceiving as to whether or not they are male or female. I would say almost all (if not all) of the postings were done by females. Most of them have regular nicknames, but one person’s caught my eye: iluvmycats64. This person posted a lot today, so they obviously are devoted to cats and are not here on the blog to spam.

Speaking of spam, I have not seen much of it at all on this particular blog. Also, another thing that I noticed that I liked about this blog was that people that write are usually very good at punctuation and being grammatically correct. I have also been checking into the Presidential Election blog, and while I was there, I noticed that a lot of people typed using ALL CAPITALS or using symbols to get a point across. For example, people would put $$$$$$ instead of “money”, to exaggerate their point. I find that annoying, we’re not on blogs to catch attention and over-emphasize, we are here to discuss with one another and get or give advice, opinions, etc. Another thing I like about the cats blog is that people are always (from what I’ve seen so far, at least!) nice to one another. Since it’s not an argumentative topic-like politics or local issues- and it’s more of a place where people can go to discuss an interest or hobby, there isn’t bound to be much arguing or debating, more so just advice sharing and stuff. I prefer that personally because every time I go to the politics blog, there is always arguing and people telling each other that they are wrong, when in fact politics is all opinions, anyway.

Day 2 Observation (9/20/08)

Today I started off reading a posting by a woman who was telling everyone about a story she heard on the news about a cat getting stuck in a toilet. Apparently, the cat got stuck in the toilet and the owner called 911. They couldn’t get it out so they had to break the toilet! Luckily, the cat is okay and is happily at home with its owners! A lot of people responded to this posting, probably because it’s such a different type of posting than usual… and because everyone is relieved that the cat was okay!

The next post was from a woman who just adopted a cat who seemed to be very hyper and she desperately needed advice on how to take care of this little kitten! She got about 5 responses to her question, so I’m sure at least one of them turned out to be helpful.

I think it’s cool that on the blog there seems to be a lot of various discussions that take place, from news stories to health crises to taking care of a cat. At first I was thinking it would be mostly just people talking about how cute their cat is or personal stories about their own cats, but in actuality it is a place to go for any type of cat related issue!